“Organic” is a misleading label. Here’s how technology could create something better

This is a must read: it put the “organic” label in perspective and moving from the history presents a peek at what the future might hold, exact information based on real data. In all the debates on labeling I was not comfortable with one particular label being imposed. If it is information that consumers want, let us give all the relevant information and then have them decide which features are most important to them.

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