Two articles at Sci-dev.net present various aspects of the biofortification issue. The first raises questions on the viability of the biofortified crops that have already been developed, while the other tries to set these doubts at rest. A lot of reporting on this topic is clouded by concerns of genetic modification (which is not synonymous with biofortification) or the probability of the benefits of this technology actually reaching those suffering from malnutrition. We need to separate the facts from the noise as we appraoch this issue. This technology represents a great opportunity to improve the health and well-being of many people and should be evaluated very seriously.