Opinion: A farmer’s challenge to Chipotle

You may have seen Chipotle’s “Farmed and Dangerous” campaign. It is supposed to be a satire but is basically an attack on those who grow our food. So for #Farming Friday here are thoughts on this from a farmer on this issue.

Eatocracy

Ryan Goodman has been involved in agriculture all of his life, working on ranches across the country, as well as studying cattle nutrition and reproduction at the college levels. He works daily with farmers and ranchers, helping their voices become part of the national dialogues on food and agriculture topics. You can reach him on Twitter @AgProudRyan, as well as his personal blog, AgricultureProud.com.

Farmers and ranchers are upset about how a burrito company is portraying their business. If you haven’t seen them already, Chipotle has run a series of ads during the past few years centered around “Food With Integrity” and the idea that we can “Cultivate a Better World” by eating their burritos. 

These ads depict modern food and livestock production through Chipotle’s marketing eyes and as their spokespeople tell us, the motive is to raise awareness about learning more about where our food…

View original post 721 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s