You may have seen Chipotle’s “Farmed and Dangerous” campaign. It is supposed to be a satire but is basically an attack on those who grow our food. So for #Farming Friday here are thoughts on this from a farmer on this issue.
Farmers and ranchers are upset about how a burrito company is portraying their business. If you haven’t seen them already, Chipotle has run a series of ads during the past few years centered around “Food With Integrity” and the idea that we can “Cultivate a Better World” by eating their burritos.
These ads depict modern food and livestock production through Chipotle’s marketing eyes and as their spokespeople tell us, the motive is to raise awareness about learning more about where our food…
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