It was going to happen, sooner or later. How will it feel when the calorie count for a frappuccino is posted right there on the menu board? Summer is here and many of us will be turning to blended coffee drinks. (Some of us, let us admit, will stick with them well into pumpkin latte season!). Posting calorie counts does not necessarily change consumer habits over night. The consumer still has to able to process the information and figure out what portion of the daily calorie intake is being taken up by a drink or a baked good. Some will ignore the posting, some might opt for lower calorie options. If the consumer is on their daily visit, they might be more concerned with the calorie value than those on an occasional visit. For me and the other Moms, catching our breath with a chat in the middle of the week before scattering off to errands and volunteering duties, the calories are usually passed over in favor of fun. How many calories are there in that mocha frap, anyway? 200. Without the whipped cream. One cannot be too cavalier, after all!
Thought + Food 