Do you read the package claims to compare different brands of yogurt or juice before making a purchase for your kids? Well, the FTC has moved to prevent companies from making unsubstantiated claims on the packaging. This is good news! I wonder if it would also be possible to ban the use of cartoon characters on packaging so that we can prevent the “I want Dora (or princess or whatever) yogurt” meltdowns at the grocery store. Children cannot make a choice with regard to what is nutritious for them, so packaging designed to attract them simply subverts the process of rational decision making.